A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.
Project management software connects teams, enabling everyone in the organization to prioritize the work that matters most. Software that fosters this type of high-level collaboration is essential for most companies. But at a glance, many of the tools organizations use have seemingly similar features. Use our guide to narrow down your choices and understand which tools are best for different types of companies. If you manage work, you’re a project manager. But that wasn’t always the case.
A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It’s used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own. Looking for a way to separate your organization from the competition?
A daily schedule is an excellent way to manage life’s moving parts. It can give you structure, reduce stress, and increase productivity. When you create your daily schedule template in an online tool, you’ll have the added flexibility to make changes and track updates in real-time. Plus, by visualizing your work in multiple ways, you can plan your day and set yourself up for success. Sometimes it feels like you don't have enough hours in the day.
Vague goals that lack clarity are often left undone, even if they have great potential. Transform fuzzy objectives into attainable goals with the SMART goals framework. SMART is an acronym for specific, measurable, achievable, realistic, and time-bound. In this article, we'll dive into why each element of the SMART goals acronym is essential and how to apply them to your own goals. Every team that’s accomplished something phenomenal first had to set goals to get there.
The market is flooded with shiny new AI tools, all promising to help teams “do more with less.” In the midst of that noise, marketing leaders are faced with a delicate balance: How can they update their tech stack safely, to reap the benefits of AI without putting marketing outcomes—and budget—at risk? This was a core theme at The Work Innovation Summit, Asana’s marquee event showcasing how AI can unlock human potential at work.
For many of us, the way we work is broken. But the combined power of humans and AI offers a potential solution. At The Work Innovation Summit, we explored the potential for AI to transform the way we work. The event highlighted the magic that unfolds when AI—rather than adding to the work pile—alleviates repetitive tasks and allows humans to channel their ingenuity, empathy, and passion into purposeful, meaningful work.
There are so many different communication tools, yet when it comes to work, email is usually inevitable. That’s OK—we can help you work smarter by integrating your email workflow with your Asana workflow. Here are four easy ways to do it.
In this thrilling era of artificial intelligence (AI), we’re not just witnessing a technological evolution; we’re at the brink of a human revolution. The promise of AI is dazzling, offering gains in efficiency and productivity. But too many leaders are racing towards a future without giving enough thought to change management in the AI era.
In the race to implement new and cutting-edge AI tools, many organizations are overlooking a crucial component—the humans that use them. To get the most out of AI, employees need to be able to engage with it first. This concept is what we call "human-centric AI"—the idea that AI should be a partner to employees, not a replacement.
