User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics.
Change management is a discipline that guides organizational improvement. It results in a permanent change as a result of observable shifts in behavior. It ensures that your organization learns and improves in a thorough, orderly and sustainable manner. Successful improvement projects require that individuals and groups are aligned, that they share a common vision, that they know how they will define success, and have a path to achieve it. Change management has three aspects.
Through decades of consulting for companies such as Apple, Bose, Roche, IBM, and others, we at TCGen Inc. have seen our share of product development snafus. We tend to see many of the same problems across organizations and across industries. Most of them are simple, all of them avoidable, and yet their effects are significant. Below are five of the most common product development pitfalls we have seen — and how to avoid them.
What is it like to work as a product manager for hybrid teams? A product manager’s day is rarely uniform, especially if they’re working in a different location from their team. If you’re transitioning from a co-located product manager role to a remote or hybrid environment, you’re in the right place.
