People understand the purpose and perhaps the strategy in creating internal comms. However, can you describe how to achieve a return on investment (ROI)? And in three steps? That was the core of the conversation between Simpplr’s Amanda Berry, Corporate Brand & Communications Manager and Head of Internal Communications, and Jason Anthoine, Managing Founder of Audacity, in the ninth Cohesion Podcast.

In this two-part article series, I explain how in my role as a Corporate Brand and Communications Manager at Simpplr used our intranet product to assess our company needs, create a plan to improve organizational performance, and implement our strategies for the benefit of our employees, leadership, and the success of our business. I work at an industry-leading tech company.

Have you ever had writer’s block when you’re called upon to produce a new internal comms campaign? You’re not alone! The constant stream of company-wide updates, administrative messages, and employee engagement campaigns is enough for even the most seasoned internal communications professional to feel creatively burned out. Why is it then that some organizations can create consistently effective internal communications across their employee experience?

Video remains to be one of the most effective ways to communicate with others. In today’s highly distributed workforce, video is critical to cut through the noise to capture employees’ attention. It’s also advantageous for the person sharing information because video allows for what text can’t do: express emotions, tones, and non-verbal communication. Communicating through text can be tricky. Take a look at the written communication below. How many of you want to read this?

Video remains to be one of the most effective ways to communicate with others. In today’s highly distributed workforce, video communication is critical to cut through the noise to capture employees’ attention. It’s also advantageous for the person sharing information because video allows for what text can’t do: express emotions, tones, and non-verbal communication. Communicating through text can be tricky. Take a look at the written communication below.

From a leadership or business standpoint, measuring internal communications (IC) is the most critically important part of internal communications (IC), as it directly points to your product’s value. Measurement through technology, data, or even personal observation, gives you holistic visibility into the adoption of your communication technology or platform. You get to see what tools, functionalities, and applications are being used or not used.

Every day our solution consultants are asked why Simpplr is better than SharePoint. And it’s understandable. For organizations that use the Office365 suite, SharePoint is almost always evaluated as an intranet option. Oftentimes, a Simpplr prospect has already implemented SharePoint at least to some extent, using it for documentation and as a central place for employees to find core company resources.

We know about the “new normal” and “new ways of working” because of the COVID-19 pandemic. For numerous companies, the pandemic shifted the workforce to remote, even if it was temporary. However, more companies are now hiring fully-remote employees even if a large portion of their workforce will return to the office. At the same time, other companies have implemented a hybrid or fully-remote workforce.

By now, you’ve likely heard about the “Great Resignation.” As the pandemic has changed the world we live in, it’s also changed the way we work — and the way we think about work’s role in our lives. Nowhere is this shift more evident than in the data around resignations. Quits are at record highs, leaving organizations asking hard questions about how they manage, communicate with, engage, and reward their employees.

In this episode of the Cohesion Podcast, Amanda had a great conversation with Gainsight’s Senior VP and Chief of Staff and Community, Robin Merritt, and CIO Karl Mosgofian about their experiences in converging IT and internal communication to create an employee experience that no one wants to leave. Gainsight is the leader in Customer Success technology and thought leadership on customer-centricity.