In today’s customer-centric market, providing exceptional support is non-negotiable. According to research by Microsoft, 59% of consumers have higher expectations for customer service than they did the year prior. As customer expectations continue to rise, businesses must invest in robust customer support software to streamline interactions, enhance efficiency, and ultimately build lasting relationships. Is your company prepared to deliver exceptional post-sale customer support?

Your company’s reputation depends on excellent customer support. Even if you utilize tools like self-help, community forums, or automation, some customer issues still require a human touch. Although hiring staff can be costly, companies can’t afford to skip it if they are concerned about customer satisfaction. Case management continues to play a critical role in preserving customer relationships while also feeding the product development process.

These days, there are a number of ways for customers to get the answers they need without direct interaction with an agent, including knowledge bases, community forums, and AI-powered virtual assistants. To add a personal touch, or when virtual tools do not result in a resolution, companies must still provide the option for customers to talk to a human.

It’s more critical than ever to deliver customer support in a timely and efficient manner. According to Forrester, customers are 2.4 times more likely to stick with a brand when their problems are resolved quickly. To achieve that level of responsiveness, your business needs live chat—providing a way for customers to interact with you at any time, day or night. But not all messaging and live chat software is created equal.