Achieving product-market fit is an important early milestone in a technology company’s long-term growth trajectory. In fact, many venture capitalists won’t invest in a company without evidence of product-market fit. And for good reason: How can you justify putting resources toward innovation or strategic initiatives if you can’t first prove that your product has enough of a potential market to sustain itself and, ideally, generate profit?

While it’s widely understood that finding product-market fit is crucial, the “how” is less straightforward. In this webinar, we’ll de-mystify product-market fit with the help of two industry experts: Mike Gozzo, VP of Product at Zendesk, and Eric Boduch, Co-founder at Pendo.

Watch this webinar to learn:

• What product-market fit is and how to measure it effectively
• The right time to prove product-market fit (Do you ever really stop?)
• Tactics for gathering feedback to validate and guide your efforts
• The metrics that matter for proving product-market fit to potential investors
• Why this is a company-wide initiative, beyond just product and marketing