We began this blog series with Part 1 on how to use reports from your B2B customer support software solution to interpret key data and implement strategies as a result. In Part 2 we explored how to use reporting to determine how happy your customers are and what to do if they’re not. We conclude this series with Part 3 where we walk you through how to make strategic business decisions based on trends.

The two words that every Rocketeer loves: New Release! In Rocket.Chat 3.6, as usual, we have a lot of exciting new features, improvements and bug fixes to tell you about. To make sure you don’t miss a thing, we selected the most important features and listed them below. In this month’s release, all of the features and improvements can be enjoyed by everyone – everything is available on our Community version. *If you wish to view the complete list of updates, click here.

When’s the last time you called a major corporation and hung up, thinking, “Wow, what amazing customer service!” Mature enterprise companies often struggle to meet customer expectations. They’re often slow to integrate their customer service software with new support channels and integrations. Partially, this is because legacy brands still rely on the traditional methods they were founded upon.

Mattermost and Jitsi—open source, self-hosted alternatives to Slack and Zoom—now integrate! With the Mattermost Jitsi plugin, Mattermost users can now instantly launch secure Jitsi voice, video and screen-sharing calls, either on-prem with the self-hosted Jitsi software or via the cloud with Jitsi Meet.

Communication is the key to any healthy relationship. You wouldn’t expect your loved ones to read your mind, would you? (Ahem..at least not all of the time) So why should your customers and employees have to do all of the guesswork? The single biggest mistake most companies make is the failure to communicate, losing their customers’ interest, and sometimes even their trust. And without internal communication with their team, businesses would simply cease to exist.

Experiencing a PR faux pas is inevitable no matter how hard you try to avoid it for your brand. The risk of making an embarrassing mistake is all the more heightened because customers are constantly engaged with your brand through digital channels. A small mistake can be overblown and become viral on the web within an hour. “Even the best intentions can be misread by customers, and oftentimes it takes a lot of work to undo even a simple error,” explains Dan Fries, PR adviser at BlueTree.

Building a user community is one of the most valuable things a business can do for both its brand and its customers. When you bring customers together to learn from each other, everyone wins. Creating an online community space is one thing, but actually getting people to show up and use it regularly is the harder part. Badges are a powerful tool for increasing engagement in an online community.