We’re excited to introduce our upcoming blog series: “Navigating the Path to Customer Service Excellence,” which is a review of the Vivantio eBook The Complete Guide to Customer Service Transformation. Over the next five weeks, we’ll be diving into a pivotal component of B2B success—putting customers at the very core of your business operations.

The modern customer wants self-service. That’s why, over the past few years, we’ve seen companies build out robust Knowledge Bases (or Help Centers) on Zendesk and other leading customer experience platforms. Zendesk Knowledge Base solutions are team publishing libraries covering recurring topics and questions on products and services. Another way that companies provide self-serve support options is by launching customer service chatbots.

Customer experience is now shaping the way companies across the world do business. We’ve seen companies thrive based on their ability to listen to their customers’ needs and keep up with the latest trends. The latest developments in artificial intelligence (AI) provide a bounty of opportunities and possibilities for businesses to rise to the challenge, and deliver seamless, personalised, and immersive experiences for their consumers.

With how fast industries move, technologies advance and current events shift, organisational change is now a normal part of doing business. But change is rarely easy. And the bigger and more complex a business is, the more challenging it is to implement change effectively. Yet the ability to incorporate necessary changes into how you do business plays a direct role in long-term success.

It’s great to be able to put a ticket on hold but I’m sure you’ve suffered when tickets have stayed like that for too long. Sure, you could create an automation to change the state back to being open after X amount of days but life is never as simple as there being a constant value for X. And perhaps you don’t want to actually change the status – you just want to be reminded that the ticket is there.