Dive into an enlightening conversation with Liam Martin as he hosts Nicholas Sonnenberg, an expert on business efficiency and productivity. Nicholas delves deep into the intricacies of his recently released book, "Come Up for Air," shedding light on the nuances of writing and the art of book promotion. The duo explores the crucial role of operational efficiency, the significance of process documentation, and how modern communication tools are reshaping businesses. Moreover, Nicholas emphasizes the importance of strategic planning and organization, generously sharing wisdom from his rich experience. Gain valuable insights as he introduces the CPR (Communicate, Plan, Resource) Framework, a transformative model for achieving peak efficiency.