Understanding Your Customer Experience Lifecycle
Imagine walking into your favorite coffee shop: The smell of coffee and the baristas’ smiles welcome you. You order your usual, a caramel latte, and the barista knows your name and asks about your vacation. This is what businesses aim to achieve by understanding the customer journey. From finding the coffee shop to enjoying your latte, your experience is made better at every step. This is what businesses aim for when they understand the customer journey.