As we enter 2025, the role of data in shaping organizational decisions has never been more significant. Among the most transformative developments is People Analytics, a method of leveraging data to enhance decision-making related to employees. Whether it’s improving recruitment processes, boosting employee engagement, or fostering better leadership, People Analytics has become a vital tool for businesses aiming to gain a competitive edge.

Tracking marketing performance is layered and complex, especially with data coming from everywhere, be it social media, email campaigns, ads, etc. For marketers, the true challenge lies in making sense of said data and converting it into ROI-driven actions. That’s where the top marketing analytics tools help. With the right tool, you can combine insights from multiple platforms and determine what’s working and what’s not.