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Understanding B2B Buyer Personas: 3 Common Mistakes You're Probably Making

Marketing to your chosen demographic is important, particularly for a growing business; choose the right target market and effectively market your product to those individuals, you’re on the path to success. It’s an essential component of the company business plan, but what is a B2B Buyer Persona, and why is it an important component of your company? What effects can misrepresenting Buyer Identity have on your business?

Part 3: B2B Customer Support Transformation Imperatives

This blog series aims to break down the main principles of the new comprehensive study of the Support industry that is now available for download. The 2021 Customer Support Transformation report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives. Part 1 explores the transition of support from a reactive transactional model to a more proactive and preventive approach.

Part 2: B2B Customer Support Transformation Imperatives

In Part 1 of this three-part series we introduced the new report by ServiceXRG and TeamSupport. The 2021 Customer Support Transformation report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives. Part 1 explored the transition of support from a reactive transactional model to a more proactive and preventive approach.

Part 1: B2B Customer Support Transformation Imperatives

ServiceXRG and TeamSupport have joined forces to create a comprehensive study of the Support industry that is now available for download. The 2021 Customer Support Transformation report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives.

Cue the Confetti: Celebrating Milestones from 2020 and Preparing for the Road Ahead

“Every opportunity that a company has to celebrate something, no matter how small or large that something is, they really should take advantage of it to lift the morale of the employees.”1 That’s what Matthew Jarzynski, vice president, human resources, Synergy, advises businesses as 2020 works its way into the history books.

Let's Get the Band Back Together: Staying Connected in Remote Work Environments

“Music is always fleeting. Bands break up, artists retire, sometimes with dignity and sometimes in disgrace. The string of reunions this past year has only shown that temporality of music.” Some get back together for the fans. Some because they “miss playing with the guys.”1 Whatever their reasons, we’ve all felt the excitement when our favorite band from the 80s or 90s [or whatever decade!] got back together, even if it was temporarily for a reunion tour.

Part 2: Increase Revenue Using Automated Customer Support Alerts

In Part 1 of this series, we introduced ways that customer support can identify sales opportunities using ticket automation triggers in your TeamSupport B2B customer support solution. Ticket automation triggers allow you to set up multiple search parameters, identify certain keywords, and automatically take action, or multiple actions on a ticket, including sending alerts to specific team members when appropriate.

Part 1: Increase Revenue Using Automated Customer Support Alerts

Here at TeamSupport we talk a lot about tools you can use to gauge customer sentiment and measure the overall health of the relationship you have with each of your customers. Why is this important? Because of the high-value nature of B2B (business-to-business) customers, missing the signs that one may be unhappy or at risk of leaving can prove costly.

Part 2: Not Making a Decision is Still a Decision

In Part 1 of this series, we talked about why it’s important to make decisions that can positively impact your customer support department swiftly, and what the consequences are if you don’t. Even a big decision like changing your B2B customer support system can move quickly if you know where to start and how to evaluate the right solution providers.

Part 1: Not Making a Decision is Still a Decision

In business and in life, making a decision is easy when you’re working with a true partner and together can weigh all the factors involved towards making the right decision. In a specific example, the same can be said when it comes to making decisions that impact your B2B customer support teams’ success. As a customer support leader, you have to make a million decisions a day, and many, if not most of them, involve helping to solve customer issues.