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Scrum master vs. project manager: Understanding the key differences

Different projects need different tools — but they also need different types of leaders to guide the project team to success. In the world of project management, there are two main types of leadership roles: project managers and Scrum masters. But what’s the difference between the two job descriptions, and which one is the best choice for your agency’s next project?

HaloITSM New Features Q3 & Q4 2023

The second half of 2023 has ushered in a wave of innovative features, updates and integrations which promise to enhance your experience with HaloITSM. We’re excited to share our handpicked favourites from Q3 and Q4, featuring significant advancements in AI capabilities, project management, and the ever-evolving chat bot. At HaloITSM, we understand the role of feedback and suggestions from our dedicated customers.

Employee Productivity Tracking - 8 Ways to Follow

Companies are looking for ways to improve their productivity in the current world of competition. However, they must remember employees’ well-being and satisfaction in achieving success. Technology has made it easy for companies to maintain high employee efficiency. Post-COVID-19, companies have switched to hybrid work schedules in which employees can work from their remote locations, and therefore, employee productivity tracking has become more important.

Office attendance doesn't drive team connection. So what does?

Most teams no longer sit shoulder-to-shoulder, even if individual members go into their closest office every day. When teams are not co-located, you need to be much more intentional about bringing them together. At Atlassian, we aim to have teams meet in-person at one of our offices a few times per year, and we prioritize building relationships and advancing mission-critical work during that time. These team gatherings are part of our Intentional Togetherness Gathering (ITG) program.

Revolutionizing your workforce with an employee well-being strategy

Taking care of employees’ well-being and happiness should be a priority for modern companies. Over the past 4 years, employee satisfaction projects have increased by 20%. This suggests that companies are realizing they need to put money into these projects.

Measure and Improve Employee Performance with a Productivity Tracker

In modern workplaces, optimizing team performance is crucial for achieving business success. For managers seeking practical solutions to track and improve employee productivity, a productivity tracker emerges as an indispensable tool. In this guide, we dive into the advanced aspects of productivity tracking, offering actionable insights for managers aiming to foster a culture of transparency, responsibility, and continuous improvement.

5 Must-Have Professional Services Automation (PSA) Features

The right set of professional services automation features can transform your business operations. ‍ Most organizations (97%) believe that business process automation is crucial for digital transformation. 67% of companies use business process automation solutions that improve end-to-end visibility across different systems. While 24% of companies have started implementing low-code process automation systems, 29% plan to implement low-code process automation software shortly.

B2B vs. B2C Marketing Strategies: 4 Crucial Differences to Know

Marketing is a combination of data, strategy, and art. It requires deep knowledge of your target audience’s needs and preferences but also the capacity to create the perfect strategy that convinces and converts. Whether you're crafting messages for other businesses or for end consumers, the game changes dramatically. Let’s tackle the nuances of B2B canvassing and master the immediacy of B2C persuasion as we explore four crucial contrasts between these dynamic marketing arenas.

A Guide to Operational Efficiency - Meaning and Steps to Improve

In the current world of competition, every company wants to be at the top. Everyone wants their product to be the most preferred in the market. Organizations always look for operational efficiency; however, they should also consider employee motivation as an important factor in the company’s success. Customer satisfaction and employee motivation can help the organization’s growth to survive in this competitive business environment.