10 Effective Inbound Marketing Strategies For SaaS Businesses
“Once you create a loyal customer base, it is hard for a competitor to take that away." Joseph D. Mansueto. Traditional marketing or outbound marketing involves using distribution methods that are non-targeted while inbound marketing reaches out to the target audience only. It requires less budget and creates a community around your brand as well. As per Mashable research, inbound leads are 62% cheaper than outbound leads, and they convert more easily.