Influencer Marketing in BPO Industry: An Unusual Acquisition Channel
In this interview, Cody Barton, the founder of StartVirtual, discusses the growth and challenges his company has faced in providing virtual assistance services in the real estate industry. Despite the uncertain environment caused by the COVID-19 pandemic, StartVirtual decided to fast-track their launch in March 2020. Cody shares their journey from being a real estate business owner to creating a virtual assistant company, and how they expanded their services to insurance and bookkeeping.