How we're building a Marketing AI strategy that actually works
Like many marketing leaders, my journey with AI began with excitement and experimentation. Our team explored various tools, with each member finding their own way to incorporate AI into their workflows. We witnessed productivity gains, but also encountered challenges: conflicting outputs, disconnected workflows, and uneven adoption across the team. This fragmented approach—what I've come to call the "AI Wild West"—is where many organizations find themselves today.