Teams | Collaboration | Customer Service | Project Management

AI adoption is everywhere. But why are so many companies still struggling to turn AI into real business value? The problem often isn't the technology, budget, or talent. It's the gap between AI strategy and AI execution. In this video, we break down why AI projects get stuck in “pilot purgatory,” the biggest mistakes companies make, and how to build an AI approach focused on measurable business outcomes.

This is video is part of the Teamwork Graph benchmarking series being launched by TWG PM/PMM. It is in support of the soon to be released Teamwork Graph benchmark report blog. About Atlassian: Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team.

Great customer service should feel effortless, like magic. Yet legacy systems and bolted-on AI leave support teams trapped in complex mazes of disconnected tools, missing context, and endless ticket transfers. Meet Zendesk Contact Center: Your direct path to an agentic contact center designed for complete resolution, not just routing. Zendesk makes customer and employee service better. We build software to meet customer and employee needs, set your team up for success, and keep your business in sync.