No matter how impressive your marketing plan may be or how incredible your deliverables are, a marketing campaign that isn’t keeping track of the right marketing metrics or KPIs will never be able to back up all of the good work it’s doing. Although it isn’t possible to monitor every metric, there are a few bankable ones that can be applied to all types of marketing campaigns.

Messaging has surged in popularity and become a go-to channel for many consumers since the COVID-19 pandemic. It looks like the trend is here to stay—74 percent of customers who messaged with companies in 2020 plan to continue doing so. Research also shows that 76 percent of consumers like to buy products using chat or messaging, and 72 percent are more likely to make a purchase online if they can ask questions in real-time. Google’s Business Messages enables buyers to do both.

We recently had the opportunity to speak to a student audience at Serverless Days and came up with some insights that we felt were worth sharing with a wider audience. Please take a look and let us know your thoughts @trycourier. Serverless architecture is relatively new, yet many startup developers prefer building their foundation on a Serverless framework. But what's with the hype?

It’s no secret that customer experience (CX) can significantly influence your brand image, customer loyalty, and bottom line. And with customer experience analytics, you can better understand how to improve the customer experience. You’ll gain insights into the customer’s point of view, experience, and what pain points they face with your offerings. In this article, we’ll discuss the top 3 benefits of customer journey analytics and how to analyze customer experience.

As Miro is used for more and more use cases across a growing number of teams and organizations, IT and security leads need better visibility into what is happening within Miro. With these users in mind, we are constantly improving the ways we empower teams to monitor user activity, identify suspicious behavior, and make data-driven decisions in real-time. That’s why we’ve chosen to partner with Splunk, the Data-to-Everything platform that helps businesses manage and protect their data.

How to Set Up Multi-Channel Notifications in Your AWS Stack In this article, we’ll walk through an example architecture for building your own notification service with AWS, and show you how to implement it in Node.js. We’ll also discuss a few considerations related to using AWS services for notifications. Let’s dive in!

Online sports gambling is a booming business. But as upstarts break into the market to try and steal market share from more established players, it’s not the platform or user interface that’s going to determine who is the winner in this multi-billion dollar market. It’s the customer experience. Can AI help sports betting companies take home the biggest payout – loyalty?

If lockdowns and office closures over the course of the coronavirus proved anything, it was that working remotely is not only possible, it’s beneficial. Productivity, work-life balance and employee satisfaction are all improved. Overheads, commuting costs and carbon emissions are cut. Inclusivity is vastly improved, with a far wider talent pool to choose from as a result. Having the option of remote work keeps employees happy, and gives their employers better work. It’s a major win-win.

I recently had the pleasure of hosting a webinar with the team over at Rudderstack. It focused on Data Engineering and managing dynamic schemas at scale. More specifically, Rudderstack-generated, dynamic schemas at scale. This blog will discuss the tools, software, and methods to do just that.

Imagine a typical day at work that starts with checking Google Calendar to prepare for where you need to be and when. With engaging discussions, your teams create Google Docs to take notes on the important decisions coming out of the meetings and begin writing briefs to kick off your company’s next big project. Then you turn to Sheets to track the KPIs and leverage Slides to prepare the final presentation for your executive leadership by 4pm that day.