Sales teams across all industries are facing unexpected changes, including an abrupt move towards remote work. At a time like this, leadership makes all the difference. The LinkedIn State of Sales Report for 2020 found that 70% of sales managers think that being able to navigate change is more important now than it was five years ago.
We’ve heard it a thousand times: “the pandemic is unprecedented.” And it’s true—COVID-19 has changed the lives of billions of people around the world and many of those changes are here to stay. The good news is that the pandemic has also shown that many businesses are able to adapt and thrive. Bernard Salt AM, one of Australia’s leading social commentators on trends, business, and society, has a hopeful view for the future.
In 2020, tens of thousands of retail professionals descended as usual on the Javits Center in New York City for the National Retail Federation’s Big Show. Barely a year later, the annual conference was entirely virtual, your parents knew what “Zoom fatigue” was, and the Javits was a Covid-19 vaccination center.
It seems like everyone is talking about the customer these days, but it hasn’t always been a top priority. Long viewed as a cost center by many businesses, customer service has been thrust into the spotlight during the pandemic. With so much uncertainty in the air, we are reaching out to businesses for help more than ever before.
As the world adjusts to the “new reality” of the pandemic, industry leaders look back on what has worked well for them and share advice about what to expect in the future. In case you missed it, here are some highlights from recent interviews with industry leaders, as part of Zendesk’s CX Moments virtual events series.
The concept of corporate social responsibility (CSR) originated with companies having to clean up after their mistakes. “It was born from when a company polluted a river, their corporate social responsibility program was how they offset that damage,” says Tiffany Apczynski, Zendesk’s former vice president of Public Policy and Social Impact. Today, companies are expected to take more proactive stances and resulting actions and to lead the way on important issues.
