As Head of Global Engagement Marketing at Asana, I have the pleasure and privilege of leading a team of fourteen mission-driven marketers across five countries. A big part of my role is focused on growing Asana Together, our global community of professionals who are passionate about project management, productivity, and collaboration.
Collaboration today is more global and connected than ever. As leaders of globally distributed teams in Europe, Asia, Australia, and the US—Jessica leads the Revenue Marketing team and Joshua leads the Engagement Marketing team at Asana—we live and breathe this every day. One of the most challenging aspects of managing team members located in multiple regions is team bonding. How do you create tight connections across countries (or counties), and how do you maintain them over time?
One of the best parts of my job is how diverse my team is. As the Head of Revenue Marketing at Asana, the people I work with are spread across the globe and timezones. Even when everyone returns to the office, I’ll still have a distributed team with team members in the US, Asia, Europe, and Australia. Given the makeup of my team, I had a lot of experience managing a distributed team even before the world suddenly shifted to remote work.
The shift to remote work at the beginning of the pandemic took most of us by surprise. More than a year later, a return to office is finally in sight for many of us, but we know it won’t be as simple as unlocking the doors. For one thing, there will be a lot of doors. With offices in nine countries, the global Asana team will still be distributed even when we return to in-person collaboration.
Have you ever had a sinking feeling that you don’t really deserve your achievements? Have you worried that your success has just been down to luck? That you shouldn’t really be in your position, and that one day your colleagues will discover that you’re an imposter? Whether we know it or not, many of us have experienced imposter syndrome at some point during our career.
In the world of digital marketing, if your strategies and campaigns aren’t constantly evolving and growing, you’re bound to get left behind by the competition. At Statwax, we’re trusted by fast-moving clients to pivot strategies on a dime and deploy new tactics in order to stay ahead of the curve.
After over a year of navigating a global pandemic without a playbook, a return to in-person collaboration and team gatherings (and hugs!) is finally in sight. Many organizations, including our own, are thinking about if and how they’ll reopen their offices and reunite their teams. We know the future of work has been accelerated, and the way we work is more global and connected than ever. As teams reunite, there will be a wider variety of work environments than we’ve seen in the past.
It’s tough to keep any team aligned—whether distributed, remote, or in office—but marketing teams can face particularly unique challenges. With so many different functions, tools, and channels in the marketing world, moving quickly, efficiently, and with everyone on the same page sometimes feels like an impossible task.
It’s no secret that effortless customer service takes, well, a lot of effort. To turn an IT request into a quick and effective response, key details need to be shared between the agent and the IT team member responsible for resolving the ticket—often across multiple tools.
It’s been over a year since work as we knew it transformed overnight. Today, distributed work continues to pose challenges for teams and organizations around the world, whether they’re struggling to prioritize work, logging longer hours, or experiencing burnout at higher rates. Contributing to these remote work hurdles, according to the Anatomy of Work Index 2021, is that workers switch between 10 apps—25 times a day—and miss over one-quarter of all deadlines.
