A Knowledge Base, sometimes abbreviated to ‘KB’, is a core tenant of a successful service desk operation. This is a quick guide on the basics of Knowledge Base functionality, and how to integrate it’s features into your support desk team.

Why is content marketing important? Have a question, lets clear this Content Marketing costs 62% less than any outbound or traditional marketing method, and yet it generates approximately 3 times as many leads as conventional marketing. It’s cheaper and more efficient. Do you still need more reasons to trust content marketing over any other marketing strategy? I know it’s not easy to convince you unless I talk facts. So, here’s some importance of content marketing.

For companies that work on custom requests, it is paramount that they nail gathering requirements from their customers. We live in an increasingly distributed work environment, which sometimes exacerbates the difficulties in ensuring everyone is on the same page. When people aren’t aligned on expectations or requirements, it can delay when work is actually started, which is not ideal for the customer requesting the work and the company that is providing the service.

According to a recent study, 89% of customers switch seller or service provider, if they find the quality of service is poor. Undeniably, a high level of service delivery tops the wishlist of almost every customer. Another study found out that Tech-based companies such as hardware, software, or cloud specialists are affected the most concerning meeting the expectations of customers. That’s why automating some tasks are of absolute necessity.

According to Enlyft, there are around 135,711 companies that currently use Slack as collaborative software. Chances are, your business might be one of those 135,711 companies. Though using Slack as a means of communication between members of the same team or different teams in a company leads to productive work culture, companies can leverage the instant messaging platform even more. How, you ask? By turning Slack into your business’ employee support hub. Here’s why.

Ask most people to describe a customer service interaction, and they’ll likely give examples of telephone calls, emails, or maybe even text-based chat. The image of call centers staffed with cheerful agents wearing headsets while multi-tasking between chats, emails, and phone calls have come to symbolize a typical customer service program for many. Not surprisingly – these technologies have dominated the field for decades.

As companies and teams become more and more distributed, communication only becomes more important. For organizations that deal with finance matters, this is only more true. There is no room for miscommunications and distractions when there are large amounts of money being transferred and worked with. One client came to us seeking a solution to their management of tickets, along with some sensitivity to permissions, communications, and the ability to track change.

When it comes to customer service, are you crushing the competition? According to Microsoft, 96% of consumers say customer service is an important factor when choosing between brands. In this ultimate guide to customer service, we’ll provide you with the information and inspiration you need to push your customer service offering higher.

When it comes to managing your work, there are dozens and dozens of project management methodologies to choose from. But as you begin your research into which methodology is right for you, you’re probably going to see one particular word show up over and over again: Agile. It seems to shimmer in your peripheral vision like some sort of project management mirage. Is it real? Can all the avowed benefits of agile project management really be true?

We released Zulip Server 2.1.2 today. This is a security release, containing a few dozen cherry-picked changes since Zulip 2.1.1.