When Your Agency Has TOO MUCH New Business w/ Joe Sullivan
Many agencies--just like yours--are echoing this common refrain: Either it’s feast or famine right now. In today's episode, Joe Sullivan shares how his agency, Gorilla 76, is experiencing a "feast" season where demand is exceeding supply. They’re having to tell clients they can’t start working with them for several months–even if they’re ready to sign & start today. It’s a good problem to have, but one that they’ve still got to solve. An aim for what Joe refers to as “managed growth.”