Teams | Collaboration | Customer Service | Project Management

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Customer Experience vs Customer Engagement: Two Sides of a Very Valuable Coin

Some customers just want to be left alone. For them, never having to talk to the company or have any form of interaction with them, is the best possible experience. Forcing these customers to engage, is the very opposite of providing a good experience. Yet, companies have to keep working towards increasing customer engagement. So how do customer experience and customer engagement fit together? Are they the same thing? Turns out, they aren’t – but they do work together in perfect harmony.

­What You Need to Know About B2B Customer Success to Beat Your Competition

Great companies have always cared about their customers. When a customer pays for a service or offering, it’s up to the company to make sure what they paid for meets their needs. In the past, this may have meant a follow-up call or two, and then the company moved on. However, as the B2B customer experience evolved, a single phone call is no longer good enough. Now, companies have entire “customer success” teams that focus solely on ensuring the customer is happy and remains that way.

Why the Dynamic Product Roadmap is changing the game

For most Product Managers the roadmap is a classic double-edged sword. On the one hand it provides a valuable and welcome opportunity to focus your product vision and share it with colleagues, managers and customers. But all too often the process of creating, presenting and retaining a roadmap quickly evolves into an unavoidable headache.

50 Killer AI Projects

Because of the hefty amount of data that are there without any practical use. Think of data as the collection of our consciousness. Similar to how consciousness helps us make clear decisions in our day-to-day life, ultimately the data-backed decisions will help us make things right. With data comes wisdom, the epiphany about things we were missing out on, these many years.

Fostering collaboration, inspiration, and support in the InVision community

With its unique ability to connect people experiencing the ins and outs of a product every day, an engaged user community is becoming essential when scaling support. This was the case at InVision, a digital product design platform allowing businesses like Adobe, Uber, and Evernote to collaborate more easily on product development.