Social networks are a huge part of our everyday lives, both at work and at home. It’s easy to get lost in the avalanche of social media updates. Before you know it, your whole workday has been consumed by unproductive web surfing, tweets, and posts. Nucleus Research found that 25 percent of US workers spent a minimum of two hours a day surfing the Internet. For that reason, many companies have blocked Twitter, along with Facebook, YouTube, and other social media websites at work.

Creating a content calendar is essential for streamlining social media management, allowing for advanced planning and cohesive messaging across various platforms. By using a social media calendar, teams can balance evergreen and timely content, track important dates, and coordinate with cross-functional collaborators effectively. Understanding how to create a content calendar is invaluable for maintaining a consistent, high-quality social media presence and optimizing audience engagement.

We spend most of our days immersed in the internet and connected apps, particularly social media. Smartphones offer easy one-click access to apps for shopping, learning, and more. We use them knowing that we're trading some personal info to use apps and online services. But did you know that hundreds of companies you've never heard of receive your data every time you open an app or visit a website?

Telegram is well on its way to becoming one of the most popular social media platforms. It started as a simple messaging app, but nowadays, there are over 500 million Telegram members. This makes Telegram one of the smartest ways to reach your target audience. However, getting more Telegram channel members isn't always so easy. There are also other Telegram channels that are your competition.

Social media audits are an easy way to keep track of your social media accounts. Generally, it’s best to review your accounts quarterly; however, you can choose a frequency that best fits your company’s goals. Below, get the seven key steps to complete a social media audit, plus a free template to keep all of the information in one place. Social media is the place to market your business and reach your customers far and wide.

In today's tech-heavy environment, social media has become a key player in the marketing game plan for all businesses. In the realm of SaaS businesses, social media isn't just a handy tool - it's your ace in the hole for broadcasting your brand message and reeling in those all-important leads; basically, it’s non-negotiable. So, you're a SaaS business looking to win at digital marketing? Let's dive into killer social media tactics that can skyrocket your success.

More and more, social media is becoming the primary channel through which brands engage and communicate with their customers. Social media allows businesses to reach a wider audience and strengthen relationships with current and potential customers. From creating and optimizing a profile to designing content, small businesses have access to tools that can help them define their social media strategies.

Ever see someone’s Facebook posts or Instagram stories and cringe? You know the ones. They follow the same lame script that was being used in 2018 (the last time that script actually worked). But what worked five years ago is now cringe-worthy. Hell, what worked a few months ago might be cause for cringe today. Social media trends change all the time. If you’re not paying attention, you’ll be left behind while others race on a completely different track.

Once upon a time, social media was used to share photos of your meals, blurry highlights from your night out with friends, and general life updates with your family. But then something magical happened. The influencer was born. All of a sudden, individuals with thousands and even millions of followers could post a photo wearing a certain sweater, and that sweater would sell out immediately. It wasn’t long before businesses took notice. Enter the age of social media marketing.