Check out these great new apps. They’ll help you make the most of Zendesk and provide a great experience for your customers.

The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing. Although the two seem very close in meaning, there are in fact key differences. Understanding how these terms differ is crucial to finetuning your product strategy and avoiding mistakes.

Yesterday at 12:45pm central time, our ops team detected a dramatic spike in login requests to Basecamp. More than 30,000 login attempts were made in the hour that followed from a wide array of IP addresses. Our first line of defense was to block the offending addresses, but ultimately we needed to enable captcha to stop the attack.

We released Zulip Server 1.9.2 today. This is a bug fix release, containing a few dozen cherry-picked changes since 1.9.1.

Most companies now understand that customers demand service that is personalized, convenient, and efficient—and that ignoring those expectations imperils the bottom line. However, while focusing on the needs of external customers makes sound business sense, creating a rich employee experience can be just as important to a company’s long-term success.