How To Drive Delight In An Age Of Fast-changing Customer Expectations
Archers and bowmen trained in instinctive shooting have a special skill. Bystanders will see them take their stance, tighten the grip on their bow, and shoot swiftly and accurately by ‘instinct’. But their perfect shot is attributed to consistent practice and extreme focus that builds muscle memory to make their execution so natural and seamless. Persistent and focused efforts by brands to decode shifting customer expectations help in landing the perfect shot at customer delight.