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Latest Posts

How Can AI Use Data to Deliver a Great Customer Experience?

If you keep up with recent trends in technology, then you’ve probably been hearing a lot about artificial intelligence (AI) lately. Artificial intelligence has many uses and is already seeing multiple cases of real-world applications. But that doesn’t tell you much about how your business can use it, or if it’s going to be something you need to adapt in the coming years. For instance, can it help you deliver a great customer experience?

Marriott's data breach and the importance of creating a "culture of security"

Impacting as many as 500 million customers, Marriott’s data breach is one of the largest in history. While we don’t yet know the root cause of the breach (which impacts hotels within the Starwood Group and is believed to predate Marriott’s acquisition of the group); what surprised many people is just how long the door was left open for the attackers – four years in total!

Irene Au on facilitating companies' growth with good design

Great design is no longer just about how a product looks and feels, but how a company understands and listens to its customers, how it hires and organizes its teams, and how it anticipates and accounts for change. No one is more aware of this than Irene Au, Design Partner at Khosla Ventures.

How to Align Your Marketing Activities With Your Customer Support During the Holiday Season

This year alone, it’s predicted that holiday retail sales will top $1.10 trillion. It’s a pivotal time for companies: bright and jolly marketing campaigns go out in a flurry and sales teams put on the pressure to get their numbers to an all-time high. But, while the increase in marketing efforts inevitably leads to more customers, it also means customer support teams find themselves spread thin.

5 Reasons Why SaaS Companies Cannot Ignore AI

2018 has been the year of artificial intelligence (AI). What was until recently just an emerging trend, has now established itself to the extent that it is already hard to imagine a work life without AI-driven applications. Chatbots—one of the more popular applications of AI —have become ubiquitous, and every SaaS company has jumped on to the AI and machine learning (ML) bandwagon.

What Makes a Product Great - Usability or Aesthetics?

A few years ago, I thought design meant how good something looks. Whether it’s the streaming app that I use to binge watch my favorite TV shows, or the E-commerce website where I get the best deals, how good the interface looks seemed to drive my choices. But today I can tell you—I’ve never been more wrong. As I interacted with more and more products for my day-to-day tasks, I realized that aesthetics isn’t the only factor contributing to the end user experience.