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Marketing for real (and retail) holidays:
Should you do it? How? Also, when?

Holidays have become the holy grail for many businesses, and Black Friday is the mother of them all. In 2018, Adobe reported that Black Friday’s online sales alone totaled $6.22 billion. More than 165 million people shopped over the course of last year’s Thanksgiving weekend and spent an average of $413 each. Black Friday—and its partner Cyber Monday—has become a global phenomenon that’s inspired a three-week frenzy of retail activity.

Wire selected as TC Top Pick at Disrupt Berlin

In just about two weeks, on December 11 and 12, leading European startups and technologists alike will be coming together at TechCrunch Disrupt in Berlin. This will mark our second participation to the event after a successful first time in San Francisco back in October when we unveiled winning Capterra's 'Best Ease of Use' award.

The 3 Tactics of Successful B2B Customer Support Phone Calls

While 90% of business-to-business (B2B) leaders recognize the importance of customer support, fewer than 25% of companies excel at helping their customers. It’s a concerning statistic as B2B markets thrive off long-term relationships with their clients. Phone calls are a vital component of any B2B customer support strategy, as it’s often the fastest way to resolve problems.

5 benefits of using AI bots in customer service

The rise of the AI bots may sound like a sci-fi horror scenario, but in reality, the growing industry of bots isn’t scary at all—it’s a technology that brings real, tangible benefits to businesses and customers alike. Bots are already a big part of the customer service landscape. In 2018, the bot market was worth $1.274 billion and predictions anticipate it reaching $7.5 billion by 2024.

How to Inform Customers about Price Changes Without Impacting Customer Experience

You might be holding back from a much-needed price increase because you’re afraid to make your customers angry. Yes, it’s true that no one wants to suddenly have to pay more, but inflation is a very real thing and it is possible to increase your pricing in a way that your customer base will understand. There are a number of methods that you can employ to help ease the customer into price differences, making sure that there is little to no drop off or damage to your brand’s image.

How an Engagement Software company utilizes custom field features & types of tickets to organize different projects

When setting up meetings, pitches, training, and events, the ideal manager makes a special effort to deliver an immersive experience by evaluating, tracking, and evaluating the audience’s level of engagement to achieve the best outcome of the event possible. After all, a high level of user engagement is perhaps the most subjective measure of a successful event. Certain companies are specialized in developing event technology geared towards refining the conventions of audience engagement.

8 Simple Ways to Lower Your Customer Effort Score (CES)

As customers, all of us have had at least one support experience that made us go ‘it’s really unfair that I had to go through so much to get this issue resolved’. For instance, when I tried to get help with fixing my washing machine, I was redirected from one team to another and I had to go over the details of my problem a dozen times before a rep was assigned.