A Comprehensive Guide to Understanding Customer Effort Score
We’ve all experienced bad customer service at one point or the other. And I’m sure we can all agree upon the fact that it can be extremely frustrating and time-consuming. But no brand wants to piss off customers on purpose. No brand wants to make their customers spend extra time and effort when they need help. So, where does the problem lie then? A lot of companies don’t consciously factor in customer effort when designing experiences.