Running a SaaS (Software-as-a-Service) company is fun. It’s usually created by a couple tech enthusiasts with a great idea and extensive coding knowledge. Getting those first few customers feels amazing, and your core focus is on making them happy. They’ve got your cell number and you’re just a phone call away for anything they need.
Unsatisfied customers are three times more likely1 to share their negative experiences than happy ones. There’s also the fact that unsatisfied customers tend to cost you. It can take up to 12 positive experiences to make up for just one unresolved negative one. Angry and frustrated customers can tarnish your brand’s name, while satisfied customers mean more great recommendations and reviews for your business.
The customer support agents in tier 1 provide general product support across one or more products. This includes things like helping customers set up their accounts, resolving billing issues, helping them understand how the product works, and any other help customers need to use the product.
On any given day, a startup owner might wear a dozen hats, taking on the role of a business analyst, marketer, human resources personnel, inventory clerk, warehouse manager, and customer service agent, among other things. With so many priorities competing for attention, it can be daunting to ensure your customers receive top-grade service without detracting from an already strained budget and timetable.
Data shows that, for global businesses, providing support in multiple languages is well worth the effort. Nearly three quarters of people search online in their native language, which means that if you’re only communicating in English, for example, you’re probably losing customers and adding layers of inefficiencies for your agents.
For many larger businesses, it can often be difficult to keep up with the flood of support tickets and customer issues that flood in – even with a powerful helpdesk. Often, the proposed solution is to hire more support staff to alleviate the extra work, but that’s not always a great solution. For instance, you’ll have to be able to afford the extra staff. That may not always be a possibility.
Well planned is only half done. Your project’s success depends on how well you execute your plans and how responsive you are to obstacles along the way. Zoho Projects’ Gantt chart gives you a detailed visual of your schedule, with tasks and dependencies clearly defined and plotted. And because nothing is perfect and delays are unavoidable, we’ve come up with two new features that help you predict when tasks can be finished and possible delays, so you can plan ahead.
Why write an email every time for intra-office communication? Why burn your productive office hours on mundane tasks? Why go in person to access your co-workers PC when you can share your own? Achieve all these and more simply and in style Email less, go more productive with online meetings and let your co-worker control your screen remotely! Want to know how? why discord and slack so similar or different Teams can communicate better if they could collaborate effortlessly!
Of everything a business-to-business (B2B) company must be great at in order to grow, delivering personalized customer support at scale needs to be a priority. You know this. But, knowing something and doing something to make it happen are two different things. Making customer support personalized, then continually improving upon the experience is what truly shows your customers that they are a top priority for you.
Growing a successful business requires a strong understanding of your target audience. Beyond knowing the basic demographic information of the ideal customer, marketers also need to be familiar with their needs, interests, and decision-making process. After all, earning loyal customers doesn’t just mean getting your brand in front of a specific group of people.
