Customers deserve your attention. If you start neglecting your customers, then they’ll disperse to your competitors. On the other hand, if you send too many emails, then people will unsubscribe from your emailing list. How do you strike the right balance? It will be different for B2C businesses than for B2B. Here are 7 types of follow-up emails that help improve customer loyalty in either case.
As your business evolves and expands, so do your customer service needs. As your customer base grows, you may be required to support different languages or time zones. The prospect of doing this can be daunting. Moving to a new country requires understanding new labor laws, and establishing a new office presence takes time and is expensive. A common solution is to outsource customer service through a partner.
How much do you know about your customers? Who are they? What makes them leave and what makes them loyal? What are their biggest pain points? That means you can’t afford to guess at what makes your customers happy. You have to create experiences that take their preferences into account from the start. The way to understand who your customers are and what they want is customer intelligence.
Gone are the days when companies did everything on their own. Powered by globalization and technological advancement, offshoring business operations has become increasingly popular among several companies. They move their business activities to a foreign country to benefit from cost savings and highly-skilled workforces. But is offshoring right for your business?
