Not that long ago people used to call customer support whenever they had a question about a product. However, now that they have access to the Internet, they often try to find an answer themselves before submitting a ticket or picking up the phone. After all, no one wants to make themselves look silly by asking a question that is already answered on the company’s website.
If you’re a business that wants to up your customer experience strategy through AI, chatbots are definitely the answer you’re searching for. As customers’ expectations continue to evolve and the need for speed grows, chatbots pave way for quick-fix answers to customer queries. The more questions you receive from customers, the more cost-effective of a solution chatbots can be for your company.
There’s no way around it – in the modern business world, companies need data from all areas of their business to keep up. One industry that hasn’t typically been at the forefront of the data revolution is customer support. However, with many businesses now realizing that support isn’t always a cost center (and can sometimes even pay for itself) the demand for actionable data has been on the rise.
The retail model is perhaps one of the most commonly adopted business models in existence. From small Mom-and-Pop outlets to the multinational retail chain, each of these businesses must manage their operations well enough to stay in business, and that is often not as easy. Store owners and managers have so much on their plates ranging from chunks of inventory management tasks to bits of customer support issues.
Goal setting is a crucial activity for any successful team, and many today are leveraging Key Performance Indicators (KPIs) as part of the process. Before jumping on the bandwagon, keep in mind that when done poorly, KPIs can do more harm than good. Managers can become mired in numbers that don’t matter. Individuals can be incentivized to focus on things that undermine long-term success. And amidst all the noise, teams can lose sight of their real goals.
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Research by American Express suggests that consumers are willing to spend 17% more on a company that has outstanding customer service. It’s no secret: first-rate customer service is the key to business success. But to excel, businesses should have a customer care plan and ensure that stakeholders have a positive experience at every touchpoint.
