Teams | Collaboration | Customer Service | Project Management

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5 Ways to Use Artificial Intelligence for Customer Support

It’s no secret that the customer experience (CX) has risen to the top priorities of most companies today. Businesses are putting a lot of effort into ensuring that their customers not only enjoy their experience with a company or service, but that they want to share that experience with others.

Freshworks Launches Unified Marketplace Platform - the SaaS industry's first fully integrated customer engagement platform

Freshworks, the leading provider of cloud-based customer engagement software, announced today the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information. In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click.

Greatest challenge to secure enterprise messaging = employee education

For CIOs and IT teams, the debate over which secure enterprise messaging app to use is typically fought over the level of security on offer. However, for business users, the decision is often less clear, and typically the result of poor understanding. New research has highlighted that many people remain unclear over the level of protection offered by secure, end-to-end-encrypted (E2EE) messaging apps, when compared to basic services such as SMS text messaging (and even phone calls).

Providing automated self-service where customers (and agents) want it most

As customers trend towards becoming more self-sufficient, they’re becoming more accustomed to interacting with AI-powered tools for the support they need (especially with 75 percent of executives looking to actively implement AI in the next three years). The benefit of customers engaging with these tools means that agents can get involved with fewer support requests and focus their attention on the ones that truly need a human touch.