How to Retain the Human Element in a Digital Customer Experience
Everyone is online these days. It’s a given that this is how we now live and interact. We would find it extremely difficult to guide our lives without the internet. But with this trend of interacting on a digital plane, it’s sometimes easy to lose track of the human side of our interactions. It’s only too easy to treat online experiences as mere “exchanges” instead of unique stepping stones for developing and understanding relationships.