With so many brands and competitors out there, customers have an extremely high expectation for your customer service and care. Having a great customer experience (CX) team helps with client satisfaction, retention, and referral. All three of these are at the bottom of the marketing funnel and are key to growing your business. To truly understand your customers’ expectations, you must diligently study your CX and pain points.

Over the past few years, customers’ expectations from companies have come to grow. And the race is all about who can fulfill their demands. However, it’s not just about winning the race. But pressuring companies into finding a balance between the expected customer experience and what they, as companies, can offer given their resources and priorities.