In Part 1 of our two-part series, we discussed some important steps for better understanding your customers. Having a happy customer is one thing, but how do you go about creating a relationship with a customer where you both feel like each other’s champion?
After moving our collaboration with outside counsel to Slack, communication is faster, more organized and just plain easier Customer Support
Every day, Miro users are creating and collaborating in ways we’d never dreamed up. It’s only by seeing all these projects in the wild we get a glimpse into the possibilities. And what we’ve seen so far is amazing. Many people have already been sharing their boards on social media and in the Miro online community, but we wanted to find a way to bring all of these incredible examples together in a dedicated place that’s useful and actionable for everyone who uses Miro.
Remote work has become the norm. However, the need for meetings and discussion of working issues has not disappeared. Therefore, an important question arose: which program is better. The leaders are Skype and Zoom. I compared them by key settings and found a lot of useful things. By the way, the videoconferencing market is growing. According to studies, its volume will exceed $20 billion by 2024.
Hiring skilled customer service agents is the most important part of providing an exceptional customer service experience. But once you have the right people, in order for them to realize their potential, you need to equip them with the right tools. Now that 96% of people use cell phones, part of supplying agents with what they need is giving them a way to do their job from a mobile device.
Some have been slow to adopt artificial intelligence (AI) and machine learning as part of their customer service strategy, but as organizations face resource and staffing constraints due to the pandemic, automation is not just nice to have—it can really help. Customers still need support, and AI-powered tools like Answer Bot, our self-service bot, can help meet the demand without requiring hands-on help from an agent.
Happy customers are key to a successful business. They are also your biggest marketing strategy and greatest promoter. But at the same time, if a dissatisfied customer vents about your company to other people, it will have a huge negative impact on your business. With customer support constantly evolving, choosing the right type of customer service for your business might seem challenging.
Recently, a colleague of mine joked that she manages a marketing team of three: Claire, Mark, and Sally. The punchline is that she’s referring to Clearbit, Marketo, and Salesforce. She felt that way because they each have their own role with unique insights and jobs, and her team shares information with everyone else the same way she does through chat.
When approaching customers, you want to become more than just another company. You want your customers to get to know your brand, find out what it represents, and discover the ways it can improve their lives. You want them to create a relationship with your brand, look for it when they need it, and help others connect with it. This process is called customer engagement. But why is customer engagement so important? And how can you engage your customers today?
The uncertainty fatigue is real. Those “how we’re handling COVID” emails from every business we’ve ever patronized have died down and many of us have settled into something resembling a routine, but most of us are still isolated from friends and family. We’re gearing up for a long summer of, yes, more uncertainty, with only the dim hope of an ambiguous return to “normal life” to cling to.
