Search engine optimization (SEO) can be one of the biggest contributing factors to online success. There's a reason why SEO is one of the most sought-after services by businesses and has an expected $83.7 billion market reach by 2025. If you appear higher in search results of a competitive keyword, you get more site visits. And increased site visits expand brand awareness, boost credibility, and lead to more conversions. A well-planned SEO campaign is your best chance of getting to No.

When you are writing emails day in and day out to customers, it’s only natural for some support emails to miss the mark. Maybe you sent the wrong link to someone or addressed someone by the wrong name. Tiny errors like this could lead to a poor customer experience. However, you can fix these issues with a simple support email checklist. After all, writing a good email depends a lot on getting the basics right.

At Asana, we’re all about making cross-team collaboration seamless. Today, we’re excited to introduce Asana Flow, a suite of new features powered by the Asana Work Graph data model and purpose-built to drive effortless coordination for individuals, teams, and organizations.

When done right, workflows provide the clarity cross-functional teams need to reach their goals faster. Today, we’re making it even easier for you to visualize and build automated workflows. As a key part of Asana Flow, we’re thrilled to share a slew of new and customizable workflow templates created in collaboration with leading organizations around the world.

Recently, we discussed how change management became change enablement with a new version of ITIL, and what that meant for its application. But did you know that ITIL itself also went through a bit of a change? It's a little more subtle, and if you look at its current usage you might not even realize that a change even happened, but it represents a conceptual shift that might mean big things for its guidelines moving forward.

We have some exciting new updates for you this month! See the latest features released in Teamwork throughout February such as a sneak peek into a brand new look coming to Teamwork, a Google Sheets Integration, and our new Desk Mobile App!

Trust Impact is a UK-based consultancy that helps link impact to the purpose for its range of charity and social impact clients.

We all know the story. The "knowledge hero," the one Subject Matter Expert on the team, whose expertise everyone relies on. This sounds good in theory but of course reliance on one single point of authority creates problems. What happens if that person is sick or on annual leave? What you really want is for all team members to share their knowledge and expertise. Enter the knowledge management practice.

The digitalization of information is an advancement in technology that can significantly benefit small to medium businesses. Automation equips businesses and employees to streamline processes and save time while improving sales and efficiency. Automation is also excellent for the modern approach to doing business — remotely. Remote workers and sales are more effective when automation helps processes along and makes everything easier.

When you want to find out how your customers feel about your brand, metrics such as customer satisfaction score, customer effort score, and net promoter score are indicators that always come to mind. But, have you considered measuring customer value? Customer value is a metric that holds the answer to understanding the value your customers derive from your business and, therefore, their likelihood of being your long-term customer.