SAN FRANCISCO – November 13, 2018 – Zendesk, Inc. (NYSE: ZEN) today launched Zendesk Sell, a sales force automation (SFA) tool to enhance productivity, processes, and pipeline visibility for sales teams. Sell stems from Zendesk’s acquisition of FutureSimple Inc., the company behind Base, in September 2018, and marks the first step in integrating the sales force automation software into the Zendesk family of products.

SAN FRANCISCO — September 10, 2018 — Zendesk, Inc. (NYSE: ZEN) today announced it has acquired FutureSimple Inc., the company behind Base. Base is known for building modern, easy-to-use sales force automation software designed to help salespeople do their jobs more effectively.

Happy agents, happy customers, right? That’s the premise that Zendesk was founded on, and over a decade later, our ease of use is still one of the top reasons that businesses love our customer service and engagement platform. Today we have news: We’re sharing that love with another—related—part of your business: the sales team. Zendesk announced today that we are acquiring Base.

Some businesses are hesitant to invest in customer service and see it essentially as a necessary (but annoying) expense. This is a mistake. Although building an excellent support team and providing them with the tools that will help them effectively assist your customers does require an investment, it’s an investment that can have significant returns, especially in the e-commerce business. In fact, when done correctly, excellent customer support can actually increase your revenue.

SAN FRANCISCO – September 19, 2018 – Zendesk, Inc. (NYSE: ZEN) today announced that qualifying startups can now get The Zendesk Suite free for one year, giving growing companies the ability to build the best customer experiences into their businesses from the beginning.

No matter what you do, your customers are going to need help using your SaaS product. It’s just a matter of time. Even Apple, the world’s first trillion-dollar company, needs to offer support. In some sense, you can think of your customer support like an Apple repair store for your SaaS product. And when the competition is tough, you need ways to differentiate your support.

Choosing when to opt for a change in help desk technology isn’t easy. There are a lot of factors, but sometimes knowledge of whether you need to switch can be tough to find. So, based on many talks with leading industry experts, let’s look at some of the top signs businesses often notice when they need a new help desk ticketing system…