We’re living in the era of instant gratification. The realm of customer support is no exception. Customers today expect companies to respond to their queries or complaints almost as soon as a ticket is raised, and demand a quick resolution of the issue. In fact, the First Response Rate is now increasingly gaining importance as companies are beginning to see the kind of positive impact it has on customer satisfaction.
In a company’s early days, a nascent support team’s ability to practice empathy and provide personalized customer service plays a crucial role in building a foundation for future growth. But what happens when success comes knocking? Whether it’s a ballooning customer base or pulling the trigger on that long-planned-for push toward global operations, many businesses grapple with a perplexing problem: how can a customer service team maintain that personal touch as it scales?
Online and offline retailers are at war. For years, offline retailers have been struggling to stem the tide of shoppers leaving their stores, abandoning them for the convenience of online shopping. But this year, finally, their efforts have seen some positive press. It’s not a matter of if, but when. So here’s the question for both retailers: How does online and offline customer service compare, and does it really make a difference?
Business growth is a sign of success. But for customer service teams, it’s a good thing that comes with complications. As the department brings on more agents and gets a higher number of inquiries, continuing to use the old processes that once worked often falls short. And if a customer service team used to success suddenly finds itself falling behind on goals because of the change, it’s bad for customers and agents alike.
Everyone is online these days. It’s a given that this is how we now live and interact. We would find it extremely difficult to guide our lives without the internet. But with this trend of interacting on a digital plane, it’s sometimes easy to lose track of the human side of our interactions. It’s only too easy to treat online experiences as mere “exchanges” instead of unique stepping stones for developing and understanding relationships.
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A great customer service team can add wings to a company’s growth, by helping win and retain client loyalty. But should you build your team in-house, or hand it over to a specialist? Customer service BPOs (business processing outsourcers) are companies that specialize in handling customer queries that come in via email, chat, phone, social media, and other channels.
Omnichannel is the new buzzword in the customer service industry, and everyone is trying to get a piece of the action. However, is this hype real, and do you need to become the next expert in it? In layman’s terms, an omnichannel solution integrates all your customer service channels in one place to maintain context and end siloed conversations.