LONDON–June 7, 2018–As part of its continued growth in the enterprise market, Zendesk, Inc. (NYSE: ZEN) today launched new collaboration and workflow tools designed to help large companies respond to customer needs quickly and easily.

In the world of ecommerce consumer decisions are made in seconds. Whether it’s a first impression, purchasing decision, or change of heart—seconds can make or break a customer outcome. It’s no coincidence that within seconds of making a buying decision, I can complete the purchasing process online. With the click of a button, voice command, or automated subscription—I can’t spend my money any faster or easier.

Just the other day, as I was scrolling through my never-ending reading list, I stumbled upon an article on customer experience which made me raise my eyebrows. If it weren’t for two of my three mischievous puppies picking a fight over a dirty sock, I would have probably emailed the author.

Getting the right information to or from the right people in a large organization is easier said than done. True collaboration, the workflow gold standard for scaling companies, can sometimes seem like a pipe dream. To fill the gaps, many of us are inclined to include people via forwarding emails or cc’ing people on them—at times, over-including people to a fault.