Geographical boundaries no longer confine the world of commerce, industry, and service provision; instead, it thrives on understanding and leveraging location-based insights. In a rapidly evolving business landscape, the ability to harness the potential of geospatial data has become a defining factor in achieving success. This compelling growth underscores the transformative impact of geospatial data and location intelligence, reshaping how businesses operate and make decisions.

Denver had to pull out of hosting the 1976 Olympic games when the city failed to work with stakeholders to confirm it actually had the right resources and space. NASA’s Mars Climate Orbiter missed its orbit and fell into the atmosphere, simply because scientists forgot to convert units to the metric standard.

Zendesk’s CX Trends 2023 Report found that 40 per cent of business leaders now view customer support as a revenue driver. This growing number highlights the importance of first-class customer service to business success. Frighteningly, 73 per cent of customers will switch to a competitor after multiple bad experiences. And staying on top of your customer service is easier said than done, especially with so many data points, stats, and KPIs to try to decipher—let alone draw insights from.

The world is more unpredictable than ever before. Responding to constant economic, social, environmental, and political change, consumers are making more contradictory choices as they juggle what they need with what they want, and with what’s available. This unpredictability is making life harder and harder for businesses to acquire and retain customers.