For the companies that use it, Slack is the business equivalent of mission control. The collaboration hub that connects everyone’s work – wherever they are. Much more than a messaging platform, the secret to Slack’s success is how easily it integrates with the tools businesses use every day. From popular collaboration tools like Google Docs, to automated alerts and notifications for thousands of niche and specialist products.
Statistically, if you own or manage a website, you’re probably using Google Analytics. For countless business owners and marketers, Google Analytics is their go-to source for website performance data. Google’s dominance in the analytics world looks set to continue, even as it currently migrates its 35 million customers onto Google Analytics 4 (otherwise known as GA4 – the new version of its product) by July 1 2023.
We recently shipped a new Geckoboard integration for Bannerbear. Why should you care? Because now you can generate snazzy images and graphics that display instantly on your Geckoboard dashboard. From live weather reports, to more engaging ways to visualize customer feedback, the possibilities are endless. And the best part is, you can automate the entire process, end-to-end. What is Bannerbear?
In marketing and sales, purchase funnels form a crucial part of how we view the customer journey. And the most common way of measuring the effectiveness of a purchase funnel is with conversion rates. Conversion rates provide a temptingly simple way of measuring how successful each of your tactics or touchpoints has been in moving the customer along – one step nearer to that all-important final stage – the sale.
In business, we use summary metrics all the time. A summary metric is just another way of saying you have summarized a series of data into a single data point – like a total or an average. Most of the time, when you report on business KPIs like Revenue, Customer Satisfaction, Acquisition Cost, or Lifetime Value, you’re doing so in the form of a summary metric. But summary metrics can be misleading, because they reduce complex patterns in your data down to simple, singular figures.
Customer service management (CSM) software can provide an exceptional customer experience, eliminate manual processes, give you a competitive edge, and increase growth through renewals and retention But choosing the right solution for your business can be challenging as most providers offer very similar features. Below, we explore the benefits of Customer Service Management software to help you choose the best CSM solution that fits your business needs.
Customer support vs customer success – two terms that have been seen as the same function in some companies, while also operating as completely separate groups within others. While customer support is key to solving customer problems and producing great experiences, customer success is responsible for empowering customers, keeping them happy on your platform/ through your services, and bringing them back for more.
When chatbots were first introduced in customer support, they were only capable of executing rule-based commands that often led to poor customer experiences. Chatbot features back then weren’t developed keeping user experience in mind, and caused frustration instead of offering solutions. Chatbots have evolved over time, but so have customer expectations. Customers today do not accept experiences that are less than ideal.
If you’ve ever had to set a goal, it’s likely you’ve come across the SMART framework.* A SMART Goal is a goal that is Specific, Measurable, Assignable, Realistic, and Time-related.
