The Ultimate Guide To Agile Marketing
Agile marketing is an approach to planning, managing and evaluating market activity, based on the principles of the agile work methodology. The agile methodology was developed by software developers in the 1990s and early 2000s, and it remains strongly associated with development work. Teams at Google, Microsoft and Electronic Arts have been among its many advocates. Agile has since been adopted by teams working in other fields such as governance, civil engineering and marketing.