Marketing is a combination of data, strategy, and art. It requires deep knowledge of your target audience’s needs and preferences but also the capacity to create the perfect strategy that convinces and converts. Whether you're crafting messages for other businesses or for end consumers, the game changes dramatically. Let’s tackle the nuances of B2B canvassing and master the immediacy of B2C persuasion as we explore four crucial contrasts between these dynamic marketing arenas.

In the current world of competition, every company wants to be at the top. Everyone wants their product to be the most preferred in the market. Organizations always look for operational efficiency; however, they should also consider employee motivation as an important factor in the company’s success. Customer satisfaction and employee motivation can help the organization’s growth to survive in this competitive business environment.

In the ever-evolving tech world we live in, a single year can seem like ages – and the ChatGPT statistics you're about to dive into confirm just that. OpenAI's beloved chatbot, born in November 2022, has shown that its initial launch was just the starting point for something even bigger, and it’s showing no signs of slowing down. Over the last months, ChatGPT has broken several records.

Overcome unproductivity with the 10 Minutes Rule and 10 Minute Task. Boost efficiency and streamline time and attendance management with employee time tracking.

Work deadlines, personal commitments, annual goal planning, to-do tracking: For most, a calendar is the go-to tool for keeping life organized. Yet, its adaptability to any number of these use cases also makes it a perfect blank canvas for iteration. So who better to elevate the humble calendar than our active community of Creators in Miroverse? To kick off the new year, we asked Miro Creators to show us their take on a virtual calendar for 2024, with zero requirements and the sky as the limit.

Leading a successful team requires a blend of astute planning, strategic management, seamless collaboration, and intentional communication. That’s quite a lot of variables to actively track and manage without having access to team project management tools. Such leadership becomes even more layered and complex when dealing with multiple teams or complex projects. However, the entire process becomes considerably simpler with the best team project management tools in your toolkit.

It’s uncommon for the first draft of anything to be an instant success. That’s because innovation requires trial and error — to brainstorm, develop, and launch a new product or service means iterating continuously throughout the process. But we know failure can be scary: Miro found that 62% of enterprise leaders believe that fear gets in the way of innovation at their companies. In this article, we look at why successful innovators accept failure as part of the process.