Did you know that more than two-thirds of marketers believe companies mainly compete via customer service? To attract and retain loyal customers, businesses must deliver outstanding customer support. Is your customer support team as productive as it could be? In this post, we’re going to dig into the science-backed communication concepts that underpin excellent customer service.

If a journey of a thousand miles begins with a single step, a customer’s journey could begin at a myriad of touchpoints from every possible direction. It’s dizzying, but because customer experience is a key differentiator, it’s more important than ever to have a holistic understanding of the customer’s journey from every new touchpoint — across the entire organization. The different parts of your organization need to understand each other.

We live in a more connected world than ever before. 90% of consumers have and use multiple devices to complete everyday tasks (including shopping) so having just a great in-store experience, or a killer website is no longer enough. In 2019, you have to provide a consistently excellent experience on all channels to win over the connected customer. However, the effort is worth it, as the rewards are great.

What is service culture, exactly? Is it a templated approach to customer service that support teams take? No, it isn’t as simple as that. Service culture is a sustainable organizational culture that bridges the void between workplace culture and customer-centricity. It encourages a collective effort from customer-facing teams across your company to inherently prioritize customers.

In this day and age, all aspects of life are progressively going online. This extends to even behemoths of organizations such as governments. Historically, governments have often lagged behind in keeping up with the most current technological landscape, opting instead to focus on running their jurisdictions and disciplines.

The goal of every customer service team is to ensure that a customer’s issues or grievances are being addressed. Whether that’s a returned item, a billing discrepancy or a software bug – the first line of defense is the agent that your customer reaches out to. But what if the issue is the support received itself?

Simply put, your business needs customer service strategies that improve their productivity and customer satisfaction. The right strategies help your customers resolve their issues faster and enable your agents to provide better support. Here are five of the winning customer service strategies every business should be using.

For more and more companies, offering customers exceptional omnichannel service and support has become a top priority. Customers have come to expect that they can connect with companies in the channels that are the most important to them—whether that’s email, phone, live chat, self-service FAQs, or social media. And for hundreds of millions of people around the world, that list of critical channels now includes WhatsApp.

Today’s consumers expect a prompt, seamless support and service experience across all touchpoints, every single time. This translates to frequent, but shorter customer interactions as consumers have more access points to your brand. The expectations are clear: Support agents have a growing need to manage customer queries on-the-go.