Today, users are very savvy. With a tap of a button, people can rent, buy, lease, sell, talk, chat and basically can do everything one needs in day to day aspect of life. From a business perspective, companies are finding new ways to engage users to do business. The new startups have advantage in that they start fresh, but we have also seen companies pushing digital transformation to either adopt or perish to be meaningful in today’s demanding environment.

As a growing customer service team, consistently delivering moments of WOW while maintaining a positive culture along the way is just one of the challenges you’re likely to face. That’s alongside the growing pains of dealing with waves of new people joining the company, lots of change and unknowns, new processes and guidelines, dealing with legacy customers and agents who are used to a different style of support… the list goes on.

We make choices all day, from the clothes we put on to what we’re having for dinner. In the workplace, the decisions we make for our team members trickle down to customers. Outfits and dinner are highly personal — it’s nobody’s business how many times this week you wore the same pants and ate mac and cheese. But when it comes to decisions that affect our teams, how do we know we’re making the right choice?

Customers are king and in order to treat them like royalty, your customer service team needs to deliver the best experience every time. That’s why customer service professionals should strive to master these five customer service techniques:

People are talking about you—and, let’s be honest, you might not like what they’re saying. Customers will always be discussing your products and services out in the wild—conversations between real human beings, from power users sharing their knowledge to folks just ramping up seeking tips and tricks. Even if you don’t always like what you see, you definitely need to be part of the conversation.

Messaging apps are how many of us communicate today. Around the world, people are connecting on their favorite messaging platforms, like WhatsApp, iMessage, WeChat and Facebook Messenger. At work, we collaborate with enterprise messaging apps like Slack and Microsoft Teams. We chat in real-time like we previously did on the phone (“I’m pulling up to your house, you ready?”), or we chat asynchronously through email (“Any ideas for dinner tonight?”).

Let’s face it – it’s easy for anxiety and boredom to creep into any job, including customer support. Listening to customers’ rants, complaints, and arguments incessantly can be a challenging exercise. Not to mention the equally daunting and exhausting task of following-up and responding to one angry customer after another. Before you know, your support agents are burning-out like dry wood struck by lightning in the summer grasslands of Australia.

A service level agreement (SLA) is a contractual obligation between a service provider and one of their clients. An SLA can include details around quality, availability, and general responsibilities for when things go wrong with the services provided. For both clients and service providers, SLAs are crucial for both parties to have common ground and language for expectations.

Marketing products and services via internet-based media is arguably the most significant trend of the past few decades. This has grown from a mere idea to a multi-billion dollar industry that drives global trade. It has also incentivized several radical business models and sub-industries. Digital marketing agencies serving the global digital industry are specialized businesses that implement diverse digital marketing channels to create brand awareness.

It’s been business as usual here at the Freshworks Marketplace – we now have over 800 apps on our unified marketplace. As we continue to steadily add apps to the Marketplace, here’s a quick look at some of our latest additions!