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Customer Experience vs Customer Engagement: Two Sides of a Very Valuable Coin

Some customers just want to be left alone. For them, never having to talk to the company or have any form of interaction with them, is the best possible experience. Forcing these customers to engage, is the very opposite of providing a good experience. Yet, companies have to keep working towards increasing customer engagement. So how do customer experience and customer engagement fit together? Are they the same thing? Turns out, they aren’t – but they do work together in perfect harmony.

­What You Need to Know About B2B Customer Success to Beat Your Competition

Great companies have always cared about their customers. When a customer pays for a service or offering, it’s up to the company to make sure what they paid for meets their needs. In the past, this may have meant a follow-up call or two, and then the company moved on. However, as the B2B customer experience evolved, a single phone call is no longer good enough. Now, companies have entire “customer success” teams that focus solely on ensuring the customer is happy and remains that way.

Fostering collaboration, inspiration, and support in the InVision community

With its unique ability to connect people experiencing the ins and outs of a product every day, an engaged user community is becoming essential when scaling support. This was the case at InVision, a digital product design platform allowing businesses like Adobe, Uber, and Evernote to collaborate more easily on product development.

How Birchbox provides personalized customer support

For millions of Birchbox customers, there’s nothing quite like that moment when they crack open their personalized package of beauty products. And whether members are discovering the perfect color lipstick, lathering up great-smelling shaving cream, or calling customer support to resolve a billing issue, we want every interaction to be as personal and satisfying as opening that box each month.

Understanding the Customer Service Expectations of B2B Customers

The difference between a B2B (business-to-business) and B2C (business-to-consumer) customer is night and day. To most B2C companies, customers are a dime a dozen. A B2C company isn’t focused on their current customers nearly as much as acquiring new ones. Their own customers know this, and thus the expectations for many B2C products are so low that companies in this industry rarely emphasize the priorities of their customers.

Empowering the individual and the organisation, the Indian way

India is known for a lot of things. You don’t need to have been to conjure up the sounds of the hustle and bustle, the smell of the food markets, the colours. Our unique culture and traditions have shaped the country into the global powerhouse that it is today. They inspire us to do and be better. By tapping into the world’s largest democracy, I believe we can change the world with something we call ‘Indian Democratic Design’.

Put the customer experience first with inside tips from Zendesk

More and more companies are looking to differentiate themselves with exceptional customer service and support. In fact, a recent Forrester report found that customer service is a top priority for 72% of companies. If your company is looking to improve its customer service, but you’re not sure where to start, you’ve come to the right place.