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The Death Of Deflection

Fifteen days ago, we launched Freddy, ‘a (hu)man’s best friend’, a conversational AI ‘omnibot’ that vastly improves customer experience across all channels of customer engagement: email, chat, social, and voice. We’ve envisioned Freddy as your favorite pet canine, but with a twist: Freddy’s glasses balanced on his cybernetic snout bely his tireless intelligence.

Freshworks takes on Salesforce on its own turf with a massive campaign - #Failsforce

Freshworks, the global leader in customer engagement software, is making its presence felt in San Francisco during Salesforce’s annual event Dreamforce 2018. As a part of a campaign they are calling #Failsforce, Freshworks will be hosting a live press conference from a blimp above San Francisco with Freshworks customers who have switched from other CRMs.

Freshworks Launches Unified Marketplace Platform - the SaaS industry's first fully integrated customer engagement platform

Freshworks, the leading provider of cloud-based customer engagement software, announced today the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information. In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click.

Providing automated self-service where customers (and agents) want it most

As customers trend towards becoming more self-sufficient, they’re becoming more accustomed to interacting with AI-powered tools for the support they need (especially with 75 percent of executives looking to actively implement AI in the next three years). The benefit of customers engaging with these tools means that agents can get involved with fewer support requests and focus their attention on the ones that truly need a human touch.

Zendesk Introduces Sales Force Automation Tool Zendesk Sell

SAN FRANCISCO – November 13, 2018 – Zendesk, Inc. (NYSE: ZEN) today launched Zendesk Sell, a sales force automation (SFA) tool to enhance productivity, processes, and pipeline visibility for sales teams. Sell stems from Zendesk’s acquisition of FutureSimple Inc., the company behind Base, in September 2018, and marks the first step in integrating the sales force automation software into the Zendesk family of products.

Zendesk Acquires the Company Behind Base to Deliver Software Designed for Salespeople

SAN FRANCISCO — September 10, 2018 — Zendesk, Inc. (NYSE: ZEN) today announced it has acquired FutureSimple Inc., the company behind Base. Base is known for building modern, easy-to-use sales force automation software designed to help salespeople do their jobs more effectively.