Teamwork has always been at the heart of everything we do here at Miro. We operate a distributed headquarters, with leaders and employees spread across four time zones and five hubs. That’s why we’ve codified “Play as a team to win the world” as one of our core values. We see effective remote collaboration as our competitive advantage.

This blog post is the second part of our three-part series (the first part is here) on building and maintaining strong relationships with customers who prefer live chat. In the first part of our series, we focused on the pre-conversation efforts of setting yourself up for successful chat interactions with customers. For this part, we’ll focus on how the actual chat conversation impacts the customer relationship.

If there’s one thing we’ve learned from the COVID-19 pandemic so far, it’s that existential threats don’t just go away. Not even if you ignore them. (Actually, they get worse if you ignore them.) We’ve all been touched by the events of the past few months and we need a new way forward. Whether it’s climate change or public health, we need to face these threats head-on and solve them.

When I became CEO of Biteable in February, I knew it’d be a challenge to lead an internationally distributed team. Biteable is the world’s leading video maker and in my first month with them, I flew over 20 hours across the world to meet investors and co-founders. But that journey was nothing compared to what was in store next: COVID-19 was a curveball that no one expected. Suddenly, our in-person leadership offsite – a crucial part of my onboarding – had to be fully remote.

The only constant in life is change—and it’s difficult to embrace the unknown. That’s why the employee experience is essential to change management, when leaders are charged with supporting their teams through adjusting to new and different ways of working.

Customers can be a fickle bunch—happy one day, gone the next. That’s why it’s important for companies of all shapes and sizes to track and understand their customer churn rate. Customer churn rate is an important metric that impacts nearly every aspect of a company’s business, from product and revenue to customer loyalty and customer satisfaction. Because what’s a business without customers?

Creating great experiences for your customers starts with having a complete understanding of who they are—and that requires having the right customer data. But too often, this data is siloed in disparate systems that don’t talk to each other and is spread across a complex landscape that’s hard to analyze and understand. The end result is ineffective agents, poor customer insights, and unsatisfied customers.