Teams | Collaboration | Customer Service | Project Management

AI is a helpful tool but, without guardrails, its writing can fall flat. We joke about AI tells like em-dash overuse and “it’s not X, it’s Y,” but issues with over-reliance on AI writing go deeper. On Atlassian’s Brand team, these areas are top of mind. We want to move fast with AI but still put out content that is useful, fun to read, and trustworthy.

Reframe Expert Round-ups bring together some of the leading voices reshaping agency and consulting in the age of AI. Each month we tackle one of the industry’s most charged questions and ask our guest experts to give their honest, unfiltered takes. We aren’t here to give you identical, PR-polished, best practice answers. We’re here to help you navigate the messy middle – including the good, the bad and the ugly.

HR teams are under pressure to support employees faster without turning every question, request, or approval into manual work. Employees want quick answers about leave, payroll, benefits, onboarding, policies, documents, and workplace processes. Managers need guidance on approvals, transfers, onboarding tasks, and employee requests. HR teams, meanwhile, are expected to keep every answer accurate, every workflow compliant, and every sensitive issue routed to the right person.