We all know that feeling – a new cloud tool, modern and shiny, that will help solve at least one of your problems. "Will this be adopted by the organization or is this just another grave-yard project from IT?" is another worry we are all too familiar with. In my daily work with customers I collect regular insights and decided to share some of my most vital learnings with you.

Following Wire’s recent success with government institutions in both US and Europe, Wire is now available via the UK's Crown Commercial Services G-cloud 11. This means that public sector customers in the UK will benefit from: Wire is the most secure collaboration platform. Government institutions will benefit from the most advanced security features - securing messages, communications, calls and files in all environments.

Welcome to our monthly round-up, where we share with you some of the latest additions to the Freshdesk Marketplace. This month, we’re happy to announce that we now have 700+ apps on the Freshworks Marketplace across three products – Freshdesk, Freshservice, and Freshsales. There are more exciting updates coming your way, but let us start off by looking at the new apps that have entered the marketplace!

Learn about some great news app to help improve and extend your Zendesk experience.

Every day, customers are comparing you to the best customer experiences they have, even if that’s Amazon and you’re a time-honored regional banking institution that has never shipped a book or a case of cereal in its 150-year history. Not fair but true all the same. It doesn’t matter if you’re good; you have to improve. No longer are most people willing to carve out time in their day for a trip to a brick-and-mortar trip just to do a simple transaction.

Your new gadget didn’t arrive this morning from that big online retailer as promised, and you need to contact them. Where do you go first: a phone call? your laptop? Maybe less likely, text them? Ping them on Facebook, Twitter, Instagram?

Customers shouldn’t need to know how your customer support channels work to get help. They don’t need to know that Twitter feeds into your help desk and that your chat channel offers self-service solutions using a friendly chatbot. Customers, in other words, aren’t interested in your omnichannel solutions. What customers need is to be able to get help easily, when they want it.

Landing new customers is a hell of a lot of work for B2B (business-to-business) software companies. Even the easy deals require extensive brand awareness efforts, targeted marketing, testimonials, sales conversations, proposals, and so much more. If there’s so much effort put in to acquiring a customer, then why do so many businesses stop caring once the deal is signed?

Brainstorming sessions are challenging enough when everyone is sitting in the same room. Throw remote work into the mix and it can sometimes feel impossible to get a decent result out of it. Here at Infinite Red, we’ve spent a lot of time figuring out how to make brainstorming work well for us. We’ve developed a process for brainstorming sessions that we love – and, more importantly, our clients love.

Personalized customer service, and a personalized customer experience, means that a business 1) knows its customers and their needs, and 2) is willing and able to provide them as efficiently as possible. This is sometimes called personalization at scale: where software solutions help provide the context necessary for assisting customers in need or pointing them efficiently to what they want.